Marketing. Companies want to make their products sound exciting, glamourous and desireable. Entirely understandable. Sometimes however, marketeers try a little bit harder then they really need to, only serving to make their product seem slightly ridiculous.
For example, the other day I recieved my brand new (first ever) smart phone. Nothing could sell the phone to me more than the fact that IT'S A SMARTPHONE. However, Nokia's people didn't agree and thought that I might need a little extra encouragement to be excited, in the form of these words:
"do you make an appointment or an opportunity?...
...Do you open emails or open minds?...
...do you surf the web or look for inspiration?"
The answers? appointments, emails, web.
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